Welcome @ RUKO: New Managing Director for Sales and Marketing

Since January 1, 2025, Mohammed Anwar has been enriching the company in Holzgerlingen, bringing his many years of experience and innovative ideas with him to further advance RUKO on its growth path.

With an impressive career in sales and e-business, he has already gained valuable expertise in various management positions. Before joining RUKO, he worked for 17 years at a leading tool retailer in the industry, most recently as Head of E-Business, where he was responsible for strategically important areas such as the online store, product data management and the e-business teams. There, he played a decisive role in shaping the digitalization and optimization of business processes.

In Mohammed Anwar, RUKO has gained a visionary leader who will not only further develop the company's sales and marketing strategy, but will also drive forward the digital transformation.

“RUKO stands for quality, innovation and customer proximity. I look forward to further expanding these values and leading the company into a successful future together with my team,” says Mohammed Anwar.

We are delighted to have him on board as a new RUKO member to continuously develop our claim as a leading manufacturer of drilling and countersinking tools and to sustainably expand our market position.