Our corporate values

How we act

The values we internalise determine our thoughts and actions. A community functions best when it is based on the same values. That is why we at RUKO have agreed upon 7 values that shape our everyday working life and our cooperation.
Family ties

All subsidiaries and all employees are valued members of the employees are valued members of the globally active Rothenberger family. The basis of cohesion and of the resulting success is trust.

Courage

Critical self-reflection and a willingness to change are prerequisites for practical innovations. Both require courage.

How we lead

We take our leadership mandate seriously and act accordingly. From our 7 corporate values, we have developed a leadership model that manifests itself in 5 guiding principles.
Role model

We want to act as role models. We lead and communicate credibly. We act in accordance with the 7 values and remain authentic.

Motivation

We reward performance and celebrate success. We support personal responsibility, honour commitments and encourage entrepreneurial courage. We work together and want to win together.