Privacy policy

Privacy policy of RUKO GmbH Präzisionswerkzeuge

The following privacy policy aims to explain in a simple and transparent way what personal data is processed by RUKO GmbH Präzisionswerkzeuge (hereinafter "RUKO", "we", or "us").


Controller for the purposes of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is the
Spessartstraße 2-4
65779 Kelkheim
in most cases collectively with one or more of its subsidiaries.

Data Protection Officer

If you have any questions about this privacy policy and other topics of data protection, please contact our Data Protection Officer:
ROTHENBERGER AG Data Protection Officer
Spessartstraße 2-4
65779 Kelkheim

What data is processed on our website?

Collection of general information when visiting our website

When you visit our website, we collect data that is technically necessary to display this website to you. This is personal data that is automatically transmitted to our server by your browser such as your IP address, the type of web browser, the operating system used, the domain name of your Internet service provider and the like.

This personal data is processed for the following purposes:

  • Ensuring a smooth connection of the website,
  • Ensuring a smooth use of our website,
  • Evaluating system security and stability, and
  • To optimize our website.

This data is processed in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

We do not use your data to draw conclusions about your person. Information of this kind will be statistically evaluated by us anonymously, if necessary, in order to optimize our website and the technology behind it.

Registration on our website

For registration on our website, we require some personal data, which is transmitted to us via an input mask, such as your name, date of birth, address and e-mail address.

The processing of this data is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR.


The data you enter will be stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This is used for the allocation of the request and the subsequent response to it. The provision of further data is optional.

The processing of this data in accordance with Art. 6 para. 1 lit. 1 f GDPR is carried out on the basis of our legitimate interest in processing and responding to your request.

If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).


Your data will be processed for the purpose of delivering the subscribed newsletter by e-mail. We require a valid e-mail address to receive the newsletter. We use the "double opt-in" procedure to check that a registration is actually made by the owner of an e-mail address. For this purpose, we log the subscription to the newsletter, the sending of a confirmation email and the receipt of the requested reply.

This data is processed in accordance with Art. 6 para. 1 lit. a GDPR on the basis of your express consent.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future. There is a corresponding link in every newsletter. You can also unsubscribe directly on this website at any time or inform us of your cancellation using the contact option provided at the end of this privacy policy

We have concluded a contract with our email marketing service provider CleverReach on the procedure for commissioned data processing in accordance with the GDPR. This ensures that the service provider complies with the provisions of European data protection law when sending the newsletter.

We use the Google service reCaptcha to determine whether a person or a computer makes a certain entry in our contact or newsletter form. Google Ireland Ltd. is responsible for this and other Google services. Google uses the following data to check whether you are a human or a computer IP address, referred URL, information about the operating system, cookies, mouse and keyboard behaviour, all JavaScript objects, screen resolution, Google accounts if logged in. 

The legal basis for the data processing described is Art. 6 para. 1 lit. f in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a GDPR. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated entries.

CleverReach GmbH & Co. KG uses modern data centres that work with electronic monitoring and multi-factor access control systems. The data centres have received DIN ISO/IEC 27001 certification and have been confirmed as Level 1 service providers for the data security standard of the credit card industry (DSS/PCI). They also undergo annual SOC 1 audits and have been successfully certified at "Moderate" level for US government systems and DIACAP level 2 for DoD systems.

Use of Oxomi

We use the Oxomi service to present our product catalogues via an API. Provider is scireum GmbH, Eisenbahnstr. 24, 73630 Remshalden, Germany (phone: +49 (0) 7151 90316-0).

To use the functions of Oxomi, the provider collects data about server access. This information is usually transferred to a Scireum server with server location in Germany and stored there. The provider of this site has no influence on this data transfer.

Oxomi is used in the interest of an attractive presentation of our product range. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.

More information on the handling of user data can be found in the privacy policy of scireum GmbH / Oxomi:

You can prevent the collection and processing of your data by Oxomi by disabling the execution of script code in your browser or by installing a script blocker in your browser.

How long do we store your data?

Your personal data will be processed for the duration of the fulfilment of its purposes. This is generally the case for the data used to provide the site when the session is over.

In the case of the storage of log files, this occurs after 14 days at the latest. Additional storage is possible. In this case, the IP addresses of the users are anonymized, so that an assignment of the client calling is no longer possible.

Who do we share your data with?

The protection of your data is important to us. For this reason, we do not sell, exchange or rent your data. For certain technical processes of data processing, we use the support of external service providers who act for us as processors according to Art. 28 GDPR. They are bound to strict confidentiality and process data only on our behalf and according to our instructions.

Processors used

The following organizations, companies or persons have been commissioned by the operator of this website to process data:
YUM GmbH, Stephanstraße 1, 60313 Frankfurt am Main
InfoTip Service GmbH, Technologie-Quartier, Konrad-Zuse-Str. 16, 44801 Bochum
Synergy Consultants CRM + Prozesse GmbH, Am Hohenstein 3-5, 65779 Kelkheim
entergon GmbH & Co. KG, Wilhelmstraße 14a, 61381 Friedrichsdorf
The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
Y1 Digital AG, Tullastr. 58, 76131 Karlsruhe.
Heroes GmbH, Welfenstr. 22, 81541 München.

Except in the cases described in this privacy policy, we will only pass on data to third parties if we are required to do so by law or by an official or court order.

What cookies do we use?

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your end device (laptop, tablet, smartphone or similar) when you visit our website. With the help of these cookies, we can make our offer more user-friendly, effective and secure.

Some cookies are "session cookies." Such cookies are deleted by themselves after the end of your browser session. Other cookies remain on your device until you delete them yourself. Such cookies help us to recognize you when you return to our website.

With a modern web browser, you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured to automatically delete cookies when you close the program. Deactivating cookies may result in limited functionality of our website.

Technically necessary cookies

We use these cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change, such as the adoption of language settings.

The processing of technically necessary cookies is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly design of our website.

Technically not required cookies

To align the interests of our visitors or to generally improve on the basis of statistical evaluations. For information about the providers that use cookies, please see the information below about the display, tracking, remarketing and web analysis technologies used.

The processing of technically not required cookies is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time via our cookie boot.


For information on the analysis of the behavior of visitors to our website using pseudonymized user profiles, please see the information below on the display, tracking, remarketing and web analysis technologies used.

Using Google Analytics

Insofar as you have given your consent, google analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter referred to as "Google") is used on this website. Google Analytics uses so-called "cookies", text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be truncated before by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

For more information on terms of use and privacy, see Privacy Policy – Privacy & Terms – Google.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the operator.

The data linked to cookies, user IDs (e.B. user ID) or advertising IDs which is sent by us will be automatically deleted after 14 months. The deletion of data whose retention period has been reached is done automatically once a month.

You can also prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to the full extent.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: Browser Add On for disabling Google Analytics..

Using Google Tag Manager

We use the Google Tag Manager on our website. It helps us to make adjustments to our website even without programming knowledge.

In addition, the Google Tag Manager supports many programmes and software tools and also records visitor interactions on our website, which we can evaluate as recorded data with additional tools if necessary to make our website more visitor-friendly. The Google Tag Manager itself does not process or collect any data.

In summary, the Google Tag Manager is used for the setup, configuration, quality control and further development of our website.

Using Google Maps

This website uses the map service Google Maps via an API. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to and stored in a Google LLC server in the United States. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an appealing presentation of our online offers and in an easy search of the places indicated by us on the website. This constitutes an overriding legitimate interest on our part within the meaning of Art. 6 para. 1 lit. f GDPR.

For more information on how to handle user data, see Google's privacy policy:Privacy Policy – Privacy & Terms – Google.

Embedded YouTube videos

This website uses the video platform YouTube, made by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA ("YouTube"). YouTube is a platform that allows you to play audio and video files.

If you call up a corresponding page of our offer, the embedded YouTube player establishes a connection to YouTube in order to transfer and play the video or audio file. Data is also transferred to YouTube as the responsible party in the process. We are not responsible for the processing of this data by YouTube.

For more information about the scope and purpose of the data collected, the further processing and use of the data by YouTube, your rights and the privacy options you can choose, please refer to YouTube's Privacy Notice.

SSL encryption

In order to protect the security of your data during transmission, we use up-to-date encryption methods (e.g. SSL) over HTTPS.

What are your rights?

You have the following rights with regard to us with regard to your personal data:

  • Right of access by the data subject (Art. 15 GDPR),
  • Right to rectification (Art. 16 GDPR),
  • Right to erasure (‘right to be forgotten’) (Art. 17 GDPR),
  • Right to restriction of processing (Art. 18 GDPR),
  • Notification obligation regarding rectification or erasure of personal data or restriction of processing (Art. 21 GDPR) and
  • Right to data portability (Art. 20 GDPR).

All of the above mentioned rights can be claimed against us. Please address your request to the following contact details:
Data protection supervisor
Spessartstraße 2-4
65779 Kelkheim

Right to complain to a data protection authority

You can submit a complaint to a supervisory authority at any time, e.g. to the competent supervisory authority in the federal state of your residence or to the authority responsible for us as the responsible body.

A list of supervisory authorities (for the non-public area) with address can be found at:

What is your individual right to object?

You have the right, for reasons arising from your particular situation, to object the processing of your personal under Art. 6 para. 1 lit. f GDPR at any time. This also applies to profiling based on that provision within the meaning of Art. 4 para. 4 GDPR.

If you object, we will no longer process your personal data unless:

  • We may demonstrate compelling legitimate reasons for processing that override your interests, rights and freedoms, or
  • The processing serves the assertion, exercise or defense of legal claims.

The objection can be made without form and should be addressed to our Data Protection Officer if possible:
Data protection supervisor
Spessartstraße 2-4
65779 Kelkheim

Modification of our Privacy Policy

We reserve the right to amend this Privacy Policy to ensure that it always complies with current legal requirements or to implement changes to our services in the Privacy Policy, e.g. when introducing new services. The new Privacy Policy will apply to your revisit.